Print
Font: sans serif
Structure: Uses a concrete structure
Arrangement: Asymmetrical
Contains a lot of white space.
Contrast: The well lit image of the dagger contrasts the black background (ground).
Positive/negative: Font color fields reverse in the footer.
Print
Font: sans serif
Structure: Uses a formal structure
Arrangement: Asymmetrical
Contrast: The white font contrasts the gray wall in the background. Also, the colorful graffiti contrasts the black and white image of the old man pushing the cart.
Groupings: of information are present
Online Banner
Font: Bold serif and sans serif
Structure: Uses a formal structure
Arrangement: Asymmetrical
Direction: The font at the bottom descends to the left.
The white and red fonts strongly contrast the black background.
Billboard
Font: sans serif
Structure: Uses a formal structure
Arrangement: Asymmetrical
Contrast: Pink clothing contrasts the white background.
White Space: The large amount of white space places emphasis on the product.
There is also balance between the occupied and unoccupied space.
Slight left/downward direction present with the angle that the person holding the ipad lays.
Poster (print)
Font: sans serif
Structure: Uses a formal structure
Groupings are present present the cast/film information in a sensible way.
Arrangement: symmetrical (text distributed evenly across the poster)
Direction: The text created out of the image of the buildings shows strong direction toward the bottom right of the poster. This combined with the birds eye view adds to the manipulation of perception involved with the theme of the film.
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